At the age of only 24, Heather Marona, now 27 had no idea what she was getting herself into when she was lured into a prostitution ring with promises of easy money and drugs. Marona’s pimp posed as her best friend on social media and eventually revealed his true identity after he had gained her trust. Initially Marona thought that she was just expected to “hang out” with older, lonely men. She was unaware of any expectations regarding sexual favors. The women were controlled with violence and drugs. After three months of prostitution Marona’s best friend got into a fight with the pimp, which then led to her mother being called and the Birmingham police arresting the pimp.